Platform comparison
Findable vs Gracker
Gracker and Findable are both end-to-end AI visibility platforms. The clearest difference is focus: Gracker positions itself for cybersecurity and B2B SaaS with publishing built in; Findable is industry-neutral and centred on prompt-level diagnosis, market coverage and prioritized actions.
Findable is built for- Prompt-level visibility
- Competitor intelligence
- Market coverage
- Source intelligence
- Action prioritization
- Cybersecurity and B2B SaaS positioning
- AI monitoring and visibility scoring
- Competitor LLM monitoring and citations
- Content engine with WordPress publishing
- SOC 2 Type II stated publicly
Core philosophy
Two products. Two different ways of looking at AI visibility.
| Findable | Gracker | |
|---|---|---|
| Primary focus | Prompt-level visibility, market coverage and prioritized actions | AEO/GEO for cybersecurity and B2B SaaS, from monitoring to publishing |
| Main question answered | Where do we appear, where are we missing, and why? | How visible are we in AI answers, and what should we publish next? |
| Core workflow | Prompts → answers → competitors → sources → actions | Monitor → diagnose → recommend → generate → publish |
| Best fit | Teams in any industry that need diagnosis plus a prioritized plan | Cybersecurity and B2B SaaS teams that want publishing in the same tool |
| Output | Prioritized opportunities with published scoring rules | Visibility scores, tasks and published articles |
| Data model | Prompts, answers, competitors, sources, topics, visibility | Prompts, citations, competitor mentions, content tasks |
Capability comparison
This comparison describes product positioning and public-facing capabilities, not every feature available in each plan.
| Capability | Findable | Gracker |
|---|---|---|
| AI visibility tracking | Included | Included |
| Competitor visibility comparison | Included | Included |
| Prompt-level answer inspection | Included | Included |
| Market coverage analysis | Included | Limited |
| Source intelligence | Included | Included |
| Recommendation prioritization | Included | Included |
| Content workflows | Limited | Included |
| SEO keyword research | Not core focus | Limited |
| Backlink data | Not core focus | Limited |
| Reporting | Included | Included |
When teams choose Findable
Your category is not cybersecurity or B2B SaaS and you want an industry-neutral model.
You want market coverage: the topics, prompts and competitors that define your category across the funnel.
You want the scoring rules published, including how the AI Visibility Score is weighted.
You want multi-language analysis of the same brand.
When teams choose Gracker
You market cybersecurity or B2B SaaS products and want tooling tuned to that audience.
You want to generate and publish articles straight to WordPress from the same platform.
Your procurement requires a publicly stated SOC 2 Type II posture today.
You want brand-voice controls applied to generated content.
Key differences
Industry positioning
Gracker's public site positions the platform for cybersecurity and B2B SaaS marketers, with libraries and playbooks for those audiences. Findable is industry-neutral and models each brand's category from its own prompts, competitors and sources.
Publishing versus prioritising
Gracker publicly includes a content engine, brand voice and WordPress publishing. Findable's content support is narrower: it prioritises what to fix and briefs the work, rather than acting as your publishing pipeline.
Market coverage
Findable maps the wider category — themes, funnel stages and the competitor set that appears around you — as a distinct layer. Gracker's public product documents competitor LLM monitoring and citations rather than an equivalent market-mapping layer.
Measurement transparency
Both products publish an AI visibility score concept. Findable documents its own weighting publicly — Presence 60%, Coverage 25%, Sentiment 15% — so you can check the formula before comparing numbers. Scores from different vendors are not interchangeable.
Example workflows
Findable
Findable connects each step so a visibility gap leads directly to a competitor, a source, and a prioritized action.
Gracker
Gracker's public product runs from AI monitoring and visibility diagnosis into a recommendation engine, content engine and direct publishing, with integrations such as WordPress and MCP.
Frequently asked questions
Findable or Gracker — which should we choose?+
Both cover monitoring, competitors, citations, recommendations and content. Gracker is positioned for cybersecurity and B2B SaaS and includes publishing. Findable is industry-neutral, adds market coverage across the funnel and publishes its measurement methodology.
Can Findable and Gracker be used together?+
Yes, though they overlap substantially. Teams that run both usually keep one as the system of record for measurement and use the other for its specific strength, such as publishing.
Do the two AI visibility scores mean the same thing?+
No. Each vendor defines its own score. Findable's is documented publicly as Presence 60%, Coverage 25% and Sentiment 15%. Compare methodologies rather than raw numbers.
Which AI systems does Findable analyse?+
Findable runs its analyses against ChatGPT, Claude, Gemini and Perplexity. Confirm the current list published by any other vendor before comparing coverage.
Does Findable publish content to my site?+
No. Findable produces prioritized actions and content briefs, but it does not publish to your CMS. Gracker publicly offers direct WordPress publishing.
What about agencies?+
Both companies publicly run agency programmes. Findable's current agency allowances are on the pricing page; Gracker publishes an agency partner programme on its own site.
The research behind Findable
Built on AI search intelligence, not assumptions.
Primary AI research
Findable generates prompts and analyzes AI responses directly to understand how brands are recommended, compared, cited, and associated across AI systems.
How we checked this
Competitor statements on this page are based on each vendor's current public website. Findable's own facts come from our platform, pricing and methodology pages. Spotted something out of date? Tell us.
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