Guides
AI Visibility Score
One score that captures how visible your brand is across the major AI engines — so you can act on a single number, not a dashboard you can't read.
What is this?
The Findable AI Visibility Score is a composite metric calculated from real-prompt runs across ChatGPT, Perplexity, Gemini and Claude. It combines mention frequency, citation strength and recommendation quality into a single 0–100 number.
Why this matters for AI search
Buyers don't see a dashboard. They see one answer. A single composite score is the only way to know whether that answer includes you.
The insight
"One score matters because buyers see one answer."
How it works
From question to citation, in four steps.
- 1RunFindable runs hundreds of representative prompts.
- 2DetectPresence, Coverage and Sentiment signals are extracted.
- 3WeightSignals are weighted 60 / 25 / 15.
- 4ScoreA composite 0–100 score is produced per engine and overall.
Core concepts
How the score is calculated
We measure Presence, Coverage and Sentiment across a fixed prompt set per brand. Each signal is normalized 0–100 and weighted 60/25/15 respectively. The result is a composite that rewards brands who show up consistently and are described positively — the two factors that most directly shape whether AI engines recommend you.
How to interpret the score
0–30 means buyers don't see you in AI answers. 30–55 means you appear but rarely lead. 55–75 is competitive — you are part of the answer but not the answer. 75+ means you are consistently the recommended brand on your buyer questions. Move from one tier to the next by closing the lowest-weighted gap first.
Common misconceptions
Best practices
- Track score per engine, not just overall — different engines tell different stories.
- Pair the score with competitor and industry benchmarks before reacting.
- Investigate large drops by inspecting the underlying prompt-level data.
- Use the 60/25/15 weights to prioritize where to invest next.
- Re-run at a consistent cadence so trend data stays comparable.
- Treat the score as a directional metric, not an absolute one.
Related Findable capabilities
- AI VisibilityTrack where your brand appears in AI answers across engines, prompts, competitors, and buyer questions.
- CompetitorsSee which brands AI recommends instead of you and why they win visibility across prompts, engines, and sources.
- ReportingTurn AI visibility metrics into recurring reports your team and executives actually read.
Related guides
- What is GEO?Generative Engine Optimization is how modern brands earn recommendations inside AI answers — not just rankings on a results page.
- How AI Engines Cite SourcesEvery AI answer is built from a small set of trusted sources. Understanding how engines pick them is the foundation of getting cited.
Related comparisons
Industry examples
Illustrative public examples — not customer data.
Credit scores combine many weak signals into one comparable number — the AI Visibility Score follows the same pattern for AI search.
NPS distils thousands of survey answers into a single number to enable benchmarking across teams and time.
SEO platforms publish authority scores aggregating link, content, and entity signals into one comparable metric.
How AI systems contribute to a visibility score
Each AI engine produces signals that roll up into the score:
- Mention frequencyHow often the brand appears in answers for relevant prompts.
- Citation frequencyHow often the brand's domains are explicitly cited as sources.
- Recommendation shareHow often the brand is selected when buyers ask for the best option.
- Entity confidenceHow strongly engines associate the brand with the right category.
- Competitive coverageWhere the brand stands versus the competitor set across the prompt universe.
Related concepts
Explore the concepts, metrics, and signals that influence AI visibility.
See this in Findable
Apply these concepts inside the Findable platform.
How organizations apply this
Anonymized examples from teams working across industries.
Compare approaches
How Findable compares to other AI-search and SEO tools.
Explore leading brands
Browse representative Top Brands pages showing how AI engines rank category leaders.
Underlying research
What this guide is built on.
Frequently asked questions
See how visible your brand is in AI search
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